Hi, I'm David McAllister!
Web Developer / Digital Marketer / Designer
A committed entrepreneurial professional with extensive hands-on expertise in traditional marketing and digital marketing, brand and corporate identity, social media management, business management and extensive professional level IT skills.
Profile
Born
1975 - Bulawayo, Zimbabwe
Citizenship
British (resident in Zimbabwe)
Phone
Key Achievements
BAMBAZONKE.CO.ZW
Local one-stop community portal - Concept to launch - www.bambazonke.co.zw
Bambazonke is a Zimbabwean colloquialism meaning grab or hold everything and that is literally what the site does. I was engaged to create a multipurpose site that allows for the listing of events, classified adverts and business directory listings with a freemium basis (limited free listings with the ability to upgrade to paid for features).
- Logo and brand redesign
- Website modelling - implementing a user first development strategy
- Development using Joomla CMS as the core system
- Implement Revive Adserver to populate display advertising
- Implement Google Adsense, and Google Analytics
INNSCORAFRICA.COM
Redesign website for this billion dollar company- www.innscorafrica.com
Innscor Africa is a diversified conglomerate operating primarily in the FMCG food space both in Zimbabwe and a number of other African countries. Innscor is listed on the Zimbabwe Stock Exchange - INN.zw and their turnover in the Financial Year 2014 was US$1,010 million.
- Website modelling - planning and design
- Development using Wordpress CMS as the core system
- Create microsites for 23 brands
- Implement Google Analytics
MOTORSPORT.CO.ZW
Motorsport community website - Concept to launch - www.motorsport.co.zw
Whilst at Hectic Interweb Magic, my current employer, I, together with my business partner, developed MotorSport.co.zw from concept to a popular online portal. Members of the motor sport fraternity needed a place for drivers, riders and racing fans to get all the latest events, news and results, upload photos and videos and find out more about motor sport in Zimbabwe. The website generates revenue from display advertisments.
- Brand Creation and Positioning
- Website modelling - planning and design
- Development using Joomla CMS as the core system
- Social media marketing using Facebook and Twitter
- Email marketing using Mail Chimp
- Implement Revive Adserver to populate display advertising
- Implement Google Adsense, and Google Analytics
THE BIG AFRICAN AIRSHOW 2014
Paid Search, Social Media and Brand Management - www.facebook.com/bigafricanairshow
The Big African Airshow was held on September 7th, 2014 at Charles Prince Airport, Harare, Zimbabwe. The biggest airshow in Zimbabwe with attendance topping 18,000 in large part due to an efficient cost effective online marketing campaign.
- Oversaw brand creation and management
- Paid Search campaign management using Facebook Advertising, Google Adwords and Display Network
- Supervised traditional marketing materials including billboards, posters and flyers
- Facilitated an online ticketing option with online payment - a first in Zimbabwe
Key Skills
Professional Skills
- Developing, implementing and managing effective online marketing strategy
- Commercially aware with an eye for detail and a keen understanding of the importance of deadlines and budgets
- Identifying and recommending improvements and solutions to achieve best working practices
- Skilled in management and administrative roles and functions
- A strong and practiced communicator who uses initiative, time management and confidence to co-ordinate resources
- Entrepreneurial spirit with a solid work ethic - I hold myself responsible for getting work done right and on time
Web Skills
- Joomla
- Wordpress
- Magento
- Drupal
- HTML5/CSS3
- JQuery
- SEO
- Paid for Search
- Google Analytics
- Google Adwords
- Google Adsense
- Webmaster Tools
- Social Media
- Email Marketing
- CPanel WHM
- WHMCS
- DNS Management
- Intermediate PHP
Software Skills
- Mac OS X Certified
- Linux
- Windows
- Photoshop
- Illustrator
- InDesign
- Word
- Excel
- Powerpoint
Recent Work Experience
HECTIC INTERWEB MAGIC
Online Marketing Director - October 2013 - Present
Hectic Interweb Magic is a diversified technology company, focused on improving digital marketing and IT services through meaningful innovation in the areas of brand guardianship, E-Commerce, online marketing, web hosting, ICT Security, data backup, and cloud computing.
As an Online Marketing Director I provide the following services for corporate clients:
- Advise and implement web / digital channel strategy to generate greater traffic, leads and conversions
- Advise and implement social media strategy
- Build and develop world class websites
- Content management / editorial control over websites
- Manage associated E-marketing activities, e.g. e-mail marketing, SEO etc
- Manage web development projects
- Ensure statistics are generated, recorded and analysed to drive ongoing improvements
- Championing digital solutions across the business
NEW MEDIA PRESENCE
Technical Director / Co-Owner - July 2012 - September 2013
As Technical Director / Owner at NewMediaPresence.com I specialised in digital marketing for some of Zimbabwe's largest and best known companies. I was directly responsible for the day-to-day management of the company and undertook the following services for our clients:
- Web design and development using hand coded HTML, CSS and CMS systems including Joomla, Wordpress and Drupal
- Social media and email marketing using Campaign Monitor
- Brand development and management, ensuring brand integrity throughout marketing materials
- Print management
- Graphic design and art working using the Adobe Creative Suite
- Web hosting on dedicated CPanel servers with DNS cluster, WHM and WHMCS
- Search engine optimization, Google Webmaster Tools, Analytics, and Adwords
iClik Apple Authorised Reseller
Marketing Manager - Technical Specialist - Jan 2010 - June 2012
I joined iClik Apple Authorised Reseller in its infancy and helped to develop the brand from inception to becoming the largest Apple reseller in Zimbabwe. I was required to use people skills and business smarts to create a retail environment that inspired both employees and customers. I was accountable for the day-to-day management of the store from traditional marketing, online marketing to maintaining the internal network and POS terminals, inventory control and employee training. I was in charge of creating marketing material in accordance with brand guidelines to the highest standards set by Apple and was at the the helm of the design, development and maintenance of the iClik website using the Joomla CMS. In addition I was charged with the implementation of an email marketing platform, subscription service and the design and delivery of HTML emails. iClik allowed me to put my enthusiasm for technology, projects, and ideas to work while monitoring customer experiences, leading training and development, and driving sales. My advanced knowledge of the Mac OS X operating system saw me as the go-to-person for technically challenging corporate and educational installations.